Naoko Yamada (山田 尚子) is a Japanese animator, television and film director. Working at Kyoto Animation, she directed the K-On! and Tamako Market anime series, and the anime films A Silent Voice and Liz and the Blue Bird.
Yamada intended to work in film after university, but she decided to join Kyoto Animation after seeing an advertisement. Her first assignment at KyoAni was drawing inbetween frames for Inuyasha. She was eventually promoted to a key animator for Air.
After working as an episode director of Clannad, she was asked to make her chief directorial debut with K-On!, an adaptation of a slice-of-life manga. The series was very successful, spurring a second season and a film. In 2013, she directed Tamako Market, and followed it with the film Tamako Love Story in 2014. For Tamako Love Story, she was awarded the New Face Award at the Japan Media Arts Festival. She storyboarded the entire film herself, and also wrote the lyrics for the opening theme song, Everybody Loves Somebody. Yamada's next project was the feature film A Silent Voice, an adaptation of the manga of the same name, that reflected on elements of bullying and physical impairment in Japan. The film opened at #2 in the Japanese Box Office and grossed a total of ¥2.3 billion, the 19th highest-grossing film in Japan in 2016. The film also received multiple award nominations, including Best Animation Film in the Mainichi Film Awards and the Excellent Animation of the Year in the Japan Academy Prize.
For Yamada, the most important part of being a director is to observe people. She describes herself as a "method" director, emphasizing the minds of the characters.
On July 18, 2019, a man started a fire at the main studio of Kyoto Animation, killing 36 of Yamada's colleagues and wounding 33 others. Yamada was reported not to have been hurt in the fire. In 2020, Yamada left KyoAni to join Science SARU, where she directed 2021's The Heike Story.
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